Brand Manager Dermatology

Brand Manager Dermatology - The Brand Manager will be responsible for two immunology medicines and their dermatologic indications.

Inhoud van de functie

• Perform market assessment and document market requirements for brand positioning in the Dutch Dermatology market
• Recognize trends in the market on all levels and anticipate and adjust strategy and tactics accordingly
• Integrate new channels into a holistic multi-channel communications mix
• Have an excellent external focus with customer groups (TLs) that lead to an understanding of the customer need and business opportunity
• Able to support and oversee a state-of-the-art key account management strategy
• Responsible for all communication about the product to build customer engagement: right information through the right channel to the right customer
• Responsible for initiating, collaborating and implementing promotional activities and projects in line with the customer plan
• Train and coach sales force, in close collaboration with sales management, in the future to equip them for optimal implementation
• Set brand implementation priorities
• Manage budget and supply chain
• Work closely with other Brand Managers in the affiliate to share marketing programs and resolutions of issues
• Keep senior management and other key stakeholders informed of progress in driving the success of this product strategy
• Ensure compliance for new and existing programs
• Owns the customer dialogue management (CDM) process
• Managing vendors and agencies and make use of procurement

Functie eisen

• Bachelors and/or master’s degree
• Strong creative development skills and demonstrated project management skills
• Strategic thinking
• Sales experience within the pharmaceutical industry
• Marketing experience within the pharmaceutical industry
• Excellent written and verbal communication skills in Dutch and English
• Excellent teamwork skills and proven ability to influence cross-functional teams without formal authority
• Strong implementer that has to be able to translate strategy into activities.
• Strong communication and organizational skills with and to all levels of the organization
• Ability to work independently to achieve and define goals
• Leadership skills
• Passionate about working with key players in the health care environment; outward focus
• Driven by delivering business results